> ## Documentation Index
> Fetch the complete documentation index at: https://docs.uselamina.ai/llms.txt
> Use this file to discover all available pages before exploring further.
# Lamina
> The generative media platform for AI agents. Create product images, videos, virtual try-on, and more through MCP, REST API, or CLI.
The generative media platform for AI agents. You call apps — not models. Lamina handles orchestration, brand context, quality scoring, and multi-channel publishing.
Image gen, video, try-on, compositing, upscaling, and more
Native agent integration with OAuth
Claude, Cursor, Windsurf, VS Code, and more
## Choose Your Path
Give your AI agent creative superpowers. Connect via OAuth — no API keys to manage.
Build generative media into your product. Full control over creation, scoring, and distribution.
Run creative workflows from your terminal. Ideal for scripting and local development.
## Get Started in One Line
```bash MCP (Agents) theme={null}
npx add-mcp https://app.uselamina.ai/mcp/agent
```
```bash REST API theme={null}
curl -X POST -H "x-api-key: lma_your_api_key" -H "Content-Type: application/json" \
-d '{"brief": "Product hero shot of white sneakers, premium lighting"}' \
https://app.uselamina.ai/v1/content/create
```
```bash CLI theme={null}
npm install -g @uselamina/cli
```
## What You Can Generate
**Product Shoots** — Hero shots, lifestyle scenes, catalog-ready assets
**Virtual Try-On** — Garment-on-model from shopper photos
**Campaign Banners** — Multi-format ads and social banners
**Video & Reels** — Short-form video and product animations
**Ad Variants** — A/B creative variants at scale
**Brand Films** — Cinematic content and storyboards
## How It Works
Use `POST /v1/content/create` for intent-driven creation, or `POST /v1/apps/{appId}/runs` for precise control. Both return a run ID immediately.
Receive results via webhook callback, SSE stream, wait endpoint, or poll `GET /v1/runs/{runId}`.
Score outputs with `POST /v1/content/score` for quality and brand alignment signals.
Publish via `POST /v1/publishing/publish` to connected channels, or transfer assets to your CDN.
## Built for AI Agents
If you are building with Claude, GPT, LangChain, or any agent framework, Lamina is designed for programmatic consumption from the ground up.
* **Schema-first** — Every app has a discoverable, typed input contract. Agents can inspect inputs before calling.
* **Async-native** — Executions return immediately. Results arrive via webhook, SSE, or long-poll — no blocking.
* **Intelligence-grounded** — Brand context, performance predictions, and trend data are all API-accessible.
* **One-call creation** — `POST /v1/content/create` goes from intent to asset without manual orchestration.
* **MCP-native** — Connect as a remote MCP server with OAuth. No key pasting, no tool configuration.
Read [The Creative Engine](/concepts/creative-engine) for the full mental model. For machine-readable specs, fetch [`/llms.txt`](/llms.txt).
## Authentication
All endpoints use a workspace-scoped API key.
```http theme={null}
x-api-key: lma_your_api_key
```
or:
```http theme={null}
Authorization: Bearer lma_your_api_key
```
MCP connections use OAuth instead — see [MCP OAuth Install](/guides/mcp-oauth-install).
Read [Authentication](/authentication) for the full model.
## Start Building
Create your first asset in under 5 minutes
Understand the mental model behind Lamina
How apps, runs, and outputs fit together
Patterns for building agent workflows with Lamina
Common integration patterns and recipes
Full endpoint documentation
**Product Shoots** — Hero shots, lifestyle scenes, catalog-ready assets
**Virtual Try-On** — Garment-on-model from shopper photos
**Campaign Banners** — Multi-format ads and social banners
**Video & Reels** — Short-form video and product animations
**Ad Variants** — A/B creative variants at scale
**Brand Films** — Cinematic content and storyboards